Wellness Industry in India: Booming Indian Fitness Market to Attain Rs1.5T by 2019-20
Wellness industry in India expects huge gains in coming years. Clearly, the reports by FICCI and EY expose that Indian fitness market will acquire around Rs. 1.5 trillion by the end of 2020. Certainly, it suggests that people in India would get more aware of the importance of fitness and physical activities. Though major share of Indian youth don’t follow fitness daily, as per HT Youth Survey 2017, fitness market in India expects to boom further.
As per the study of Gympik, people in age group of 20 to 35 years are growing concerned about fitness. As you know, 65% of Indian populace are aged below 35 years. In addition, lifestyle diseases like diabetes, stress, and heart attack also drive the youth to fitness activities. With these reasons, the fitness market has been showing steady growth for some years. And in years to come, what analysts expect is a growth over 15%.
Wellness Industry in India – Youth and Fitness
Of course, all recent studies about wellness industry in India highlight growing awareness of youth to fitness. It is a fact that people have started to work out in fear of lifestyle diseases. Otherwise, what we could expect is a big healthcare crisis in form of various diseases. Plus, studies show that daily exercise gives extra confidence to the youth. Certainly, somebody who does workouts daily feels quite different than someone who doesn’t.
As per analysts, Indian youth have largely embraced fitness centers as the best options to stay healthy and fit. The second comes exercising at home. Both these options would help boost up the wellness industry in India. The market has a big range of fitness machines to cater to all types of fitness enthusiasts. Moreover, there is a quick surge in the sales of home gym kits as people have started to enjoy workouts at home.
Fitness Challenges in India
It is sad to see that wellness industry in India is largely unorganized. Though there are a few organized players, overall market is unfortunately fragmented. There is still to have an organized entity to consolidate the whole industry. A common fitness enthusiast is not only tired of finding the best fitness guidelines, but is less aware of a healthy diet as well. Now people just follow what they feel good and what they find on internet.
On market, we see products with tags like high-fiber, sugar-free, and low-cholesterol, but we are still not sure what to eat exactly to stay fit. It means the scope of fitness industry in India is yet to be completed explored. Bodybuilding fans, in the meanwhile, spend a lot of money on supplements. There are even agencies that sell duplicate supplements of leading global brands on market. A more refined fitness market could only let Indian youth consume the best in quality and stay muscular as per their wish.
Sometime back it has been seen as a luxury to spend on fitness. Today, things have changed largely. Wellness industry in India has expanded with more people joining the foray. People in India go for fitness activities for two reasons mainly; to get a shaped body and to stay fit with no illness. That is why all across India there is a boom in fitness market. Other than big cities, we have crowded fitness centers in villages also.
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